Whether you’re appealing for donations, advocating for a cause or raising awareness for your mission, effective marketing can be the key to success. But, there’s more to marketing than media releases and emails. This Value Pack includes five webinars to bring everything you need to know about marketing for not-for-profits into one place. That’s $250 value for only $130!
You’ll come away with the skills to:
- Tap into the power of social media to communicate your impact
- Build a recognisable brand
- Create killer campaigns that boost fundraising
- Map a journey to turn one time donors into regular supporters
What’s inside?
NFP Branding: Is Your Brand Helping or Hindering Your Success?
Far more than a logo or a marketing buzzword, it’s never been more important for our sector to get more savvy in the area of branding. In this webinar, expert presenter Darren Taylor will outline five common ways to recognise if your brand is working for or against you, and will provide practical, easily actionable ways to use branding to bring your organisation into centre stage.
Cut through the noise to maximise digital donations this Christmas
Christmas is a busy time for all fundraising, and donors are often inundated with requests for contributions. But how can you cut through the noise to ensure your digital copy and creative are speaking to the audience most likely to convert, and encouraging them to donate? Garth Stirling, Head of Services at award-winning digital fundraising agency ntegrity, shares the inside scoop on the key tactics you can apply every year to run a successful digital Christmas fundraising campaign.
In this webinar, you will uncover the seven biggest mistakes not for profits STILL make on social media, and learn practical steps to follow to ensure you can avoid them. This session includes exclusive insights collected from more than 200 not for profits around Australia, and will give you implementable advice to fast track your own social media growth.
This session explores and analyses content marketing strategies and digital marketing channels, including social media, email and search, to equip you with content marketing skills that allow you to grow your reach and influence within the sector. You’ll learn how to reach potential donors, clients, stakeholders and/or customers by making your organisation stand out online.
How to retain and grow your newly acquired donors after EOFY
When tax appeals are done & dusted, it’s time to shift your attention to where future fundraising value lies—nurturing first-time donors to become loyal and active supporters in the long-term. Drawing from market trends, real life examples, as well as personal experience our expert presenter shares strategies and tactics to steward donors via digital channels. With these strategies in place, you will be able to maximise giving again at campaign times, Christmas, and beyond.
